Ronald Reagan - Moscow State University Speech free essay sample

Will the availability of the Internet as a marketing channel for competitors quickly erode Dells competitive advantage Essays

Will the availability of the Internet as a marketing channel for competitors quickly erode Dells competitive advantage Essays Will the availability of the Internet as a marketing channel for competitors quickly erode Dells competitive advantage Paper Will the availability of the Internet as a marketing channel for competitors quickly erode Dells competitive advantage Paper Essay Topic: Quick Riding with the technology wave, many firms invested in the internet and related technologies in an attempt to try to gain competitive advantage over rivals by being the first to offer their products or services online. Many firms although have found serious problems with pursuing this. The profitability of the industry was often undermined as companies competed on price in order to try to build up their market share. Many firms also saw the development of internet capabilities as a separate strategy and not an integrated part of the firms strategy, often resulting in failure of its online operations. Over the last years Dell, as a company, has proved that the increase in product variety offers the possibility of customisation, when this is combined with modern production techniques, using the internet to take customised orders, it can prove to be a very serious competitive advantage, for the company that cannot erode easily. The sales numbers for Dells web-site are enormous, at March 1997 Dell was selling $1 million per day through the web-site and by March 1998 this number doubled to $2 million sales per day, but while much of the internet market is untapped there is still potential for this number to grow even more. Dell has created a very important advantage over their competitors because the direct to customers business model enables the company to be extremely responsive to any problem they might have to face at any point of time. Another important aspect for Dell is the service they offer, as they have created an excellent service capability based on the Dell Vision which states that a customer must have a quality experience and must be pleased, not just satisfied and further on this gives them an even larger advantage over their competitors as they have created a very strong relationship between the company and their most profitable customers. The monetizing concept argues that online businesses must first capture large audiences of users or shoppers, and then later monetize those audiences through subscription fees, advertising and e-commerce (Rayport 1999). Following from the above, it is obvious that Dell has an advantage over any new company that enters the market, as new entries will have to attract large number of customers first and then be able to play an important role in the market, while Dell already has captured a very large and also satisfied and dedicated audience. There is also a widely held belief that once a customer starts working with a vendor, it is much easier to keep that customer than it is to bring in new customers. So if you can build brand loyalty for a web-site early, it gives you an advantage over other vendors who try to enter the market later. Dell implemented its web-site very early and that presumably also gives them an advantage over the competition. Further on the internet can be a very useful tool for other companies that already trade in the pc market. At this point it is useful to mention Dells main competitors in the market, which are IBM, Apple, Wall-Mart, Gateway, Hewlett-Packard-Compaq and also many small local manufacturers in every region separately but there is no reason to probe on each one separately as each company follows their own strategy and different to Dells strategy, in order to gain larger market share and it is not fair to compare. The following points summarize Dell Computers marketing strategy for product and place, their target market and differentiations from competitors: Product Primary focus is built-to-order servers, storage, and personal computers * Secondary focus is computer peripherals, handheld devices, computer accessories and software Place * Internet * Primary approach is direct to customer * Secondary approach is indirect, utilizing channel partners * No physical location for consumers to shop * Considered a click and click company Target * Primary target audience has been large companies, education and government agencies * Secondary target is the consumer * Recent shift to larger focus on consumer market with the Dell Dude campaign Consumer psychographic targets emphasize workers, seekers, pioneers and surfers Differentiations * Internet only, click and click company * Focus on customer service from end to end * Built-to-order computer products rather than pre-packaged * Offers user empowerment in ordering product Dell Computers is an excellent example of a manufacturer that has successfully used the Internet to manage many of the channe l activities and it is difficult for any other company to achieve the establishment that Dell has achieved. Dell has resulted positive brand recognition by consistently building and servicing its low-cost, customized computers to customers. It fosters brand loyalty by continually providing superior customer service and technical support along with continuously incorporating the latest technology in its products. Dell has achieved market focus and competitive advantage by assembling purchased components from suppliers, thereby becoming one of the most successful companies in the global computer systems industry, as it must be noticed that in 2000 it was the No. 1 computer company in the United States and No. world-wide. Dells potential for continued growth is enormous and at the same time the possibility to erode is minimised, because of its capability of providing up-to-the-minute pc technology customized for and sold directly to individual customers. The internet as a marketing channel can become a very strong advantage for any company, although at the same time Dell has been able to buil d up a very strong competitive advantage for the company, something that makes it very difficult for any other company in the pc market to compete and attract customers from Dell.

The British Economy Essay Example | Topics and Well Written Essays - 1500 words

The British Economy - Essay Example However, in order to facilitate these activities and to increase efficiencies, new concepts, theories and method have been developed. In this process, the accuracy and efficiency has enhanced but complexities have also increased significantly. International trade has a great economic importance as it helps to bring economic prosperity to a country. International trade activities include import and export which influences foreign and domestic exchanges. Besides, certain economic risks are also associated with international trade and hence, government always try to control international trade related activities (Seyoum, 2000, p.8). This paper will attempt to deal with foreign exchanges policy of UK. Earlier, the UK pound was used to be determined using the fixed exchange rate policy by comparing to other foreign currencies. However, due to certain shortcomings of fixed exchange rate policy, the UK Government has shifted to floating exchange rate policy. This paper will present explanat ions on fixed and floating rate policies and how the UK Government plays crucial role in controlling and deciding the foreign and domestic currency policies. ... The per capita GDP was nearly was $35,100 with real GDP growth rate of 1.6% in 2010.Regulatory authorities including the central bank (Bank of England) is responsible for managing and controlling the economic affairs. The inflation and unemployment in 2010 were 3.3% and 7.9%. During the financial crisis of 2007-2008, the UK’s economy was heavily affected. However, currently, the economy is recovering at higher speed as policy makers have taken necessary steps for improving the overall economic condition (CIA 2011). Nearly 75% and 23.8% of total GDP is contributed by the services sectors and Industries. The major services sectors include -financial, distribution, business, communication, hotels, transport etc. Currently, the country is suffering from high trade deficit due to higher import comparing to lower export. During 2009, net export of goods and services were recorded $351.3 billion; whereas, net imports of goods and services were higher i.e. $473.6 billion (U.S. Departm ent of State, 2010). As per the updated information, the value of 1 British pound is compared to other major foreign currency in the given below. Table 1: British Pound and Other Foreign Currency (Source: MSN Money, 2011) Fixed Exchange Rate System and Role of UK Government The foreign exchange rate is very important for controlling the major aspects of economy like import, expert, interest rate, inflation etc. The foreign currency market is exposed to different types of risk that affect the entire economic policy like inflation, interest and unemployment etc. There are two types of foreign currency policies i.e. fixed and floating. Earlier, UK Government used to

Juveniles in adult prisons Essay Example | Topics and Well Written Essays - 1250 words

Juveniles in adult prisons - Essay Example Misbehaving juveniles are often not spared the incarceration process for their criminal activities.As a result,they are punished with the corresponding penalties for their criminal actions.There are,however,major issues raised in the incarceration of juveniles, especially if their incarceration is in adult prisons. One of these issues is the fact that juveniles are exposed to different types of abuses in these adult prisons. These abuses may cover physical, emotional, and even sexual abuse. They are also exposed to other criminal elements in these prisons which often make them even worse offenders upon their release. Based on 2005 statistics, there were about 2200 youths in adult prisons in the US. Majority of these youths were serving life sentences without possibility of parole for crimes they committed when they were minors (Campaign for Youth Justice, n.d). Studies also indicate that juveniles in adult prisons are twice more likely to be beaten up by a staff or by another inmate; and they are 50% more likely to be attacked with a weapon (Campaign for Youth Justice, n.d). Considering these circumstances, this paper shall now critically evaluate and discuss the issue of juveniles in adult prisons. This paper shall be conducted in order to establish a comprehensive and thorough analysis of the issue and its appurtenant highlights for improvement. Discussion The juvenile justice system was conceptualized about a hundred years ago in order to safeguard children from the abuses they were previously subjected to in adult prisons (Schiraldi and Zeidenberg, 1997). Trends indicated that in the traditional system, the children were often returned to society as hardened criminals. A juvenile system was therefore devised for juveniles in order to ensure that they would be housed in centers different from adult offenders where they can undergo rehabilitation, retraining, and other appropriate reformation processes. However, in recent years, due to the increase in the num ber of juvenile offenders, as well as the crowding of juvenile detention centers, moves to incarcerate juvenile offenders with adult offenders have been suggested (Schiraldi and Zeidenberg, 1997). Needless to say, that this suggestion has been met with much opposition from child advocates, law enforcement officers, criminologists, and other interest groups. They primarily point out that placing juveniles in adult jails would have negative and detrimental effects on the juveniles, especially as their incarceration seems to exacerbate the criminal behavior of these juveniles after their release. Law enforcement officers are one of the first to point out that locking up a juvenile with murderers, rapists, and robbers promotes the same future criminal behavior among incarcerated juveniles. These officers also point out that for the most part, juvenile offenders need proper adult guidance from appropriate role models. And these â€Å"appropriate† role models would hardly be found in these adult jails (Dilulio, 1996, as cited by Schiraldi and Zeidenberg, 1997). Surveys also document instances of juveniles being subjected to various. In fact, in Ohio, a juvenile placed in an adult jail for a minor infraction was reportedly assaulted by a deputy jailer; and in another case, in Kentucky, 30 minutes in a jail cell prompted a 15 year old to hang himself (Schiraldi and Zeidenberg, 1997). Four other deaths were seen in Kentucky jails among juveniles who were incarcerated with adults for various minor offenses (Schiraldi and Zeidenberg, 1997). In the paper by Sapp and Reddington, (1997) the authors have established that the number of juveniles in adults jails have increased in recent years. Based on some laws passed, some states have already revised their transfer laws first, by decreasing the age of by which these juveniles can be transferred to adult jails and second by expanding the criminal activities which merit adult jail

HR as a Strategic Partner Assignment Example | Topics and Well Written Essays - 750 words

HR as a Strategic Partner - Assignment Example The incorporation of human resource as a strategic partner has significantly impacted on the performance of many companies since most of the policies formulated end up being tracked and implemented in line with the business needs of the enterprises (Leibs, 2007). Starbucks is set to significantly leverage from incorporating its human resource department in its strategic team since the decisions that will be formulated will take into considerations the issues affecting that department thus enhance service delivery from the personnel. Human resource is the one that is in charge of the total control of all the work operations in Starbucks. Thus, the capacity of the personnel department monitors the concept of the customer since it is the perception that employees give that will either attract or send away potential consumers (Leibs, 2007). That notwithstanding human resource is the one that is responsible for developing strategies, as well as implementation of plans, while managing service delivery process. The provision of services is the most paramount element in any organization. The quality of output that employees give serves as a marketing strategy for the firm as it will be perceived in a positive manner in the market hence obtaining a c ompetitive edge in the market. Human resource is the only department that provides the tools that will enable all other professionals to perform their duties in the organization. Being incorporated in the strategic team means that the process of strategy formulation will be qualitative as human resource will be elaborating the competencies of each personnel and their capability. Thus, this will align those details with the business model of the company (Lockwood, 2006). As a strategic partner, human resource will enhance the profitability of the firm by improving the skills and knowledge of employees to assist them in meeting the business objectives of the company. Since the human resource will be a

Personal Development Plan Management Essay

Personal Development Plan Management Essay 1 In accordance with the requirements of the task, and identifying individual and organizational goals and smart analysis, and the need to achieve these goals, and skills necessary to analyze and explain the work.  Skills in the objectives of the organization in the future, the goals of individuals and organizations to achieve. Personal Objectives In focusing towards the acronym of SMART, my personal and organizational objectives should be specific, measurable, achievable, realistic and bounding within time. It means that it is personal or company specific, type of medium is obtained and bounding should be in time. Specific purpose means the purpose of airport facilities, well defined, with broad and focused.  Moreover, special purpose primarily, results and direct further action is discussed.   The goal should be average.  Purpose of measure, for the purpose of this development objective measure awareness and action needed to ensure the identity of the source should be.  Objective standard to compare the performance goal setting is obvious. Another feature  is that the  goal should be  an attainable goal.  If  the target  specified  by the  person  can not be achieved, then  people do not  feel  interested, never  power  to achieve  these goals.  Can not be achieved  when the target  person,  then his  frustration  and  loss of motivation. Cannot be achieved  if the target  is  unrealistic.  This means that  the source  of the  goal should be  specific,  are available.  In order to achieve the desired objectives  of the  purpose and  have some resources, such as: skills, capital, equipment, etc.  will also be  a period of time  to achieve, which means that  there is a  deadline  to achieve this goal  needs.  Time management is  very necessary  in order to achieve  this goal. For a  shortcut  from the  Smart,  my personal  goal is to: 1.To  achieve from  the London  school  of management and accounting  degree  courses. 2.  In order to  complete the  degree. 3.  To become a  good manager  in the organization. Organization objectives Short  to  Smart  organization  as director,  be considered,  there  is a  five  goal  should be that  managers  are  by: Forecasting and planning Intelligence,  attention  briefly  to  the community as  a  supervisory  director,  the director there  are  five  goals: Organizing building of structure division of task resources must be in hand e.g technology, money, material, human. Insurance of security 3:Command =reporting of hierarchy =mentioning of activities =control of all activities by manager 4:Co-ordination Harmony of all efforts Supervision of co ordinated manage Motivation Support must b provided 5: Controlling In order to check efficiency of the personnel, rules are set and commands are expressed to conduct the managerial work. Time management strategies: Managing time for a week: time more effectively and efficiently to use, there are a few ways such as time management. To do this, time can be divided into smaller units. In the case of a business organization, it is seen that the time is spent on various activities of the organization is producing the majority and often ineffective time management time is wasted because of the employee. There are some strategies for time management: 1: Establishing Objectives: To achieve profit maximization, with a realistic way to plan the use of time. Time management is a manager or an organizational objectives more effectively and efficiently helps the entrepreneur to achieve. 2: Evaluation of spending time: Place to spend way too much time at work is required to determine. Hours of work or my availability is also calculated. Actions and activities which a person can do in a week the amount of numbers should also be calculated. In addition to these, other priorities are: 1.Assess the difference between actual and ideal use of time.    2. Give priority assignment work.    3. Necessary and important work towards putting. requirement of skills for achieving personal and organization objectives For the  purpose of this meeting  and every  goal,  individuals and organizations  goals, there is a  need for  certain skills, such as: communication  skills  with other  people,  and information technology and skills, problem solving and  skills and  team  performance and self-learning  Ability of  job skills.  These skills  and basic skills, it is very  important  to achieve  a personal  goal of  many. However, in order  to achieve  the organizations  objectives,  such as the  departments  necessary to include  the  four  skills:  planning, organization  and leadership, and coordination. Task 2: Personal Development Plan Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Column 7 SKILL Existing PROFICIENCY Proficiency of target Scope of development Judging success criteria Time frame proof No 1. Priority Skills of presentation To be able to give presentation in classroom but feel nervous and cant give presentation as the standard of professional Classroom presenter as confidently Be able to give presentation in the group of tutor I want to achieve A grade in my project by giving successful presentation in the class. Till the academic year ending By giving successful presentation in the class No 2. Priority Skills Of writing The description as technical is good but critical thinking of mine seems to be difficult to present Descriptive writing is good and critical writing is satisfactory To college writing fellow, I can show my work and also in relation to business studies I can make better assignment 2.1 achieving by me in relation to the business studies and assess my skill in accordance with my teacher feedback. I can achieved confidence to make better assignment Till the year of 2nd By making successful assignment in relation course studies No 3. PRIORITY Awareness as commercial I have interest in the issue of business but lack of the awareness as practical Knowledge as practice To participate on the training program for achieving commercial awareness Complete the program of training program for achieving commercial awareness Till the year of 3rd By achieving commercial awareness No 4. PRIORITY Skills Of Team working Cant adjust to work with the team member and cant appreciate other works and also hate to appreciate other ideas Goals are understood by me greatly in order to achieve objectives I appreciate the other team member roles and activities Team progress can be monitored by me in order to meet the difficulties and overcome these difficulties Till the year of 3rd By lead a team successfully No 5. PRIORITY Skills of leadership Not confident and cant lead or motivate other people with my own word Achieve confidence to lead the team and also delegate with others Working as a team leader on a group project. Group is satisfied with me, project is considered as most successful and I can achieve confidence at the best level Till the year of 3rd Working as a team leader on a group project. Task 3 Professional skills Tesco, Sainsbury Marks and Spencer: To respond to this task, here I select the three organizations.   The definition of professional skills and knowledge skills that are obtained for the purpose of personal growth and career advancement as well as can be provided. Facilitate learning opportunities for personal development as the formal work, as conventions and helped with the range of educational opportunities related to the practice involves. Features intensive and collaborative learning opportunities are related with the assessment phase. Consulting, training and community practice, lessons, training, supervision as reflective studies, and technology support: personal development, for example, includes several ways. Personal skills Is also the personal skills and personal skills of the person which consists of mental and communicative algorithms that are applied for the purpose of social communication and interaction with other peoples in order to determine the specific effects or results.   In order to be a successful manager, should be him or her to contain some professional and personal skills such as: leadership, skill and time management, Meeting management, making the presentation, stress management and other given of these skills and new lives. Leadership skills Leadership  skills,  management skills  are considered, is  to promote the Groups  people  use  to achieve  common goals.  In this competitive  market, it is very  necessary to  control,  through its manager,  he or she  can make  the effective and  efficient  leadership skills.  Leadership is  primarily  the ability to  include  local leaders  to listen to  the views of others,  and observe  the activities of employees.  Moreover,  the decision  in decision-making,  the much-needed  skills  for the  manager of  an organization.  Another thing  is that if  employees  have no incentive  to do their own  work  then the business  cannot run, and with the  leadership skills  of  managers, can greatly  stimulate their  works  on the  staff,  to  give them the best. Time management skill Time  management skills  can be  specified in  the definition  and development  processes  to increase efficiency  and productivity  of the  technology tools.  Time management skills  is regarded as personal skills, the use of  the  valuable resources  within the time frame  oriented.  For  the purpose of  time management, managers should be more  organized, efficient, and  fun.  Of personal  time management  skills  including  setting goals, planning  activities, priorities,  making  decisions, delegating, and  scheduling.  By using time management  skills, you can  eliminate waste,  make  the preparations for  the meeting,  refused to  excessive work load, monitor  progress, plan  for  every day, every  week  to  be effective. Stress management skill Stress  is defined as  a specific  event  can provide  the body  the nervous system  response.  Stress management  can be defined as with  stress  reduction and  with people who  include  the  skills,  can contribute to  the specific  situation and  to adjust the  target  system. Stress management  skills are  very  necessary  purpose of  this meeting  managers  and said  the meeting,  the then  managers  should control the  pressure. The above  techniques, such as: leadership,  time management skills, stress  management techniques  is essential  managers success  in his career  and personal life  and his or her  own  through which  to meet  and  achieve organizational  goals and  objectives. Recommendation Several methods currently exist that promote the professional skills for personal purposes, appropriate: leadership, time management skills and management skills is the pressure on managers need in their career success and good life as an individual, through his or she was able to meet the individual and the achievement of the objectives and organizational goals.   For the purpose of developing these skills, can take a number of methods that are described below:   1.  As a structured approach is used to aim to solve the problem   2.  Training programs   3.  The links created between the problem and try to resolve it   4.  Between problem solving and decision-making and relationships   5.  Problems can be solved, through their opinions, to take the peoples support and use, as well as skills development resources required to   Here, the training program and practice development into its own as the most practical approach is to develop personal and professional skills for the purpose of considering professional and personal skills.  The training program mainly related to knowledge acquisition and learning process, sharpening, skills, attitude and behaviour change components, in order to improve employee performance.   Not only that, by the practitioner himself, a person can reach the required skills, such as: Through practice, one can manage time, to solve this problem. Task 4: Personal development plan The definition of personal development plans, providing the persons skills development, as opposed to development or to establish personal and career as well as important things to consider.  In order to develop their own personality, so that the purpose of personal development plan is necessary.  In order to achieve skills and confidence as a professional life, personal development plans to provide support.  And building a career in the relationship between the two main aspects, personal development and characteristics, as well as making good career development characteristics.  Therefore, we can say that a person should have to do a personal development plan.  Here, in relation to the personal and professional and organizational goals, Kolbs learning style is used to learn through it to find appropriate ways and methods to determine the purpose of achieving personal and professional goals and organizational goals. Several methods currently exist that promote the professional skills for skills for personal purpose, appropriate: leadership, time management skills and management skills is the pressure on managers need in their career success and good life as an individual, through his or she was able to meet the individual and the achievement of the objectives and organizational goals.   For the purpose of developing these skills, can take a number of methods that are described below:   1.  As a structured approach is used to aim to solve the problem   2.  Training programs   3.  The links created between the problem and try to resolve it   4.  Between problem solving and decision-making and relationships   5.  Problems can be solved, through their opinions, to take the peoples support and use, as well as skills development resources required to   Here, the training program and practice development into its own as the most practical approach is to develop personal and professional skills for the purpose of considering professional and personal skills.  The training program mainly related to knowledge acquisition and learning process, sharpening, skills, attitude and behaviour change components, in order to improve employee performance.   Not only that, by the practitioner himself, a person can reach the required skills, such as: Through practice, one can manage time, to solve this problem.   Continuing Professional Development:   Continuing Professional Development (CPD) or Continuing Professional Education (CPE) is the means by which members of professional associations maintain, improve and expand their knowledge and skills, develop their career in the personal qualities required.   Refer to as continuing professional development is to improve the structure of personal skills and professional capacity or commitment.  Continuing professional development can also be defined as awareness of the professional knowledge and expertise throughout a persons working life to improve the update. This is a dedicated, constantly updated, constantly seeking to improve commitment.  It is the optimization of the employment opportunities, both now and in the key to the future.  Should participate in continuing professional development, information and progress and embrace best practice, easy to digest knowledge.  It should neither be too harsh, not boring.  It should stimulate the desire to understand more and more involved in your career. Task 5: Skill audit: There are such questions which consist of point value: Strongly disagree 1 Disagree 2 Agree 3 Strongly agree 4 Team work 1 2 3 4 1. Can adjust to work with all team members o o o o 2: understood the goals in order to achieve objective o o o o 3: my responsibilities are indicator of team efforts o o o o 4: I appreciate the team efforts and its role o o o o 5: In order to meet and overcome the difficulties, o o o o I will monitor my team progress. 6: I will be delighted to lead my team o o o o Problem solving: 7: I may break the task and distribute to my 1 2 3 4 Team. 8: I may ask for help to solve problems. o o o o 9: I face challenges to solve my problems. o o o o 10: Brainstorming is my main tool to generate o o o o ideas. 11: I can anticipate the possible results o o o o to complete a task successfully. 12: I can also predict the alternative solution o o o o in order to solve problems. Time management: 13: Tasks are organised by me on deadline of every task. o o o o 14: I make coherence between the work progress as well as targets. o o o o 15: I evaluate my strength and weakness to meet my o o o o targets and weakness. 16: I may ask for help to solve the problems. o o o o Listen Read phonetically Dictionary View detailed dictionary

Rhetorical Analysis on the Scarlet Letter Essay

Hawthorne successfully portrays the use of extended metaphors, foreshadowing and language throughout the Scarlet Letter to easily grab hold or grasp the reader’s attentive minds. First of all the utilization of the extended metaphors-the lengthening of the average metaphor was developed in this passage to thoroughly describe Pearls reaction to Reverend Dimmesdale’s approach. â€Å"The child, with bird-like motion which was one of her characteristics, flew to him, and clasped her arms about his knees,† is an extraordinary example of the portrayal of an extended metaphor. By saying that one of Pearls characteristics was having bird-like motion tells the reader she is moving swiftly or gracefully. Then for Hawthorne to say she â€Å"flew to him,† humans can’t fly, therefore extends the metaphor. The effect of this rhetorical device was to amplify the effect of both Pearls and Reverend Dimmesdale’s connection and create an emotional stirring for Hester’s husband, disguised as Old Roger Chillingworth. Hawthorne also developed a successful way to portray sensory details throughout the excerpt to predict, or foreshadow, the coming horror of Dimmesdale’s confession. â€Å"†¦for my own heavy sin and miserable agony-I withheld myself from doing so seven years ago†¦Ã¢â‚¬  helps the reader to connect the dots, they are able to tell what comes next. Dimmesdale is finally coming clean about the sin he committed, created, seven years ago and agrees that he deserves the correct and rightful punishment for his wrongful doing. Hawthorne used this to put the reader in shock and ask questions. The reader can easily predict that the townspeople are going to be furious because the so called â€Å"Man of God† has committed a sinful crime. Finally the way Hawthorne told the story creates a very dark and gloomy setting. Using words such as â€Å"heavy sin†, â€Å"miserable agony†, and â€Å"sin-born† produce a very negative environment and feeling and gives the reader a sense of curiosity and a fearful type of wonderment throughout the passage. Hawthorne uses language to grasp the reader’s attention to make an emotional connection on a more personable level to the reader mind and imagination. Hawthorne effectively demonstrates the purpose of the Scarlet Letter by proficiently portraying the use of extended metaphors, foreshadowing Dimmesdale’s unlawful resignation from the church, and he also uses language to help alter the reader’s mind about the environment or the situation being discussed in the passage.